AI Insights · Timothy · January 2022
Top 5 Music and Podcasts Apps Performance in Russia Q4 2021
In Q4 2021, Russia saw significant activity in the music and podcasts app market, with varied trends in downloads, revenue, and active users across the top 5 apps.
In the fourth quarter of 2021, the top music and podcasts apps in Russia displayed notable trends in downloads, revenue, and active users. Here's a closer look at the performance of the leading five apps, with data sourced from Sensor Tower.
Yandex Music, books & podcasts saw strong weekly revenue growth, peaking at around $416K in early December. Downloads fluctuated, reaching a high of approximately 180K in the final week of December. Weekly active users showed a steady increase, culminating at about 9.1M by the end of the quarter.
VK Music: playlists & podcasts experienced a varied revenue trend, starting at $393K and ending the quarter at $236K. Downloads saw a spike in late November, hitting around 143K. Active users peaked at roughly 3.8M in the same period.
YouTube Music demonstrated consistent revenue growth, with weekly earnings reaching approximately $21.6K in mid-December. Downloads remained steady, with a peak of about 43.4K in the final week of December. Active users showed a slight upward trend, ending the quarter at roughly 5.7M.
SberZvuk: Music and podcasts had moderate revenue, fluctuating around $10K throughout the quarter. Downloads were strong, reaching a high of approximately 123K in late November. Weekly active users consistently increased, peaking at about 484K in early December.
Радио Arzamas showed stable revenue, with a peak of around $8.9K in the final week of December. Downloads remained low, with a maximum of about 2.8K in late October. Active users fluctuated but ended the quarter with a slight increase to approximately 5.6K.
For more detailed insights and data, visit Sensor Tower.